So you have a website or a blog, or your work is tightly connected with Internet ad World Wide Web, then you have probably heard about Search Engine Optimization (SEO). If you are a starter, it will be helpful to learn terms of the trade. Below 25 must know terms of SEO are presented.
SEM stands for Search Engine Marketing and involves marketing services and products via search engines. SEM consists of two main subtypes: SEO and PPC. SEO is a continuous process which main aim is to optimize websites in such a way that they appear in organic search results. PPC stand for Pay-per-click and its practice is to purchase clicks from search engines. The clicks come from sponsored listings in the search result.
Anchor text is the actual text of a link to your webpage. It helps search engines to understand what your webpage stands for. In other words it is a link a user will click on to reach to your webpage.
SERP stands for Search Engine Result Page. It shows the number of the page you will get from the search result . The amount of the traffic of your website directly depends on the ranking it has inside the SERPs.
Search Engines use algorithms to find the most relevant webpage for your search query. Those algorithms consider over 200 factors, such as title tag, meta tags, PageRank value, the content, the age of the domain and so on.
The title tag is the title of your website. It is important for the title to be unique and contain the main keywords for your webpage. Title helps not only search engines to get information about you website but also users can identify what our website is about. The title of a website is seen in the tabs of the browser.
Like title tag, meta tags are used to show search engines more information about your webpage regarding the content, the language, etc. Meta tags are put in HTML code in the Head section. They are invisible for ordinary users and can be found in the code.
Indexing is the search engine’s process for collecting data about websites across the web. When a search engine finds a new webpage, it immediately indexes it, that is, puts the copy of the webpage in its database so that to retrieve it during appropriate search query.
Generally there are two types of links – internal an external. Internal links are the links inside of your webpages. External links are the links from other websites to your website or from your website to the other websites. Both links are important for search engines, though external links are signals about authority of your website. Anyway, it is important also to have good organized internal links, both for your users’ convenience and for search engines. A good rule is to follow that ever page should be at most two clicks away from the main page.
It is just a file, placed in the root of the domain, to inform search bots about the structure of the website. Via this file, you can block certain types of search robots, restrict the access to certain folders inside your website.
When you delete one of your webpages or changes their URL address, it does not immediately disappear from the web. And when users search for a URL that no longer exists, they get 404 error or Not Found error. To avoid such situations it is better to practice 301 redirect. Users and search engines will be redirected to the specified page.